BRAND STRATEGY | COPYWRITING | GRAPHIC DESIGN | ART DIRECTION | ILLUSTRATION

PORTSIDE WHARF

Portside Wharf, iconic Australian lifestyle destination was in need of a total brand overhaul. After more than a decade of landmark retail and hospitality experiences for Brisbane, Portside Wharf needed to be re-solidified as a forward-thinking retail and lifestyle destination. To align with their new elevated positioning, we needed to rethink the brand from the ground up. Throughout this process I hosted multiple workshops and company-wide meetings - digging deeper to ensure all stakeholders were aligned on the objectives and ideal outcomes. I oversaw every aspect of this project, from brand strategy, copy writing, image selection, website design and development, and advertising collateral. In addition to my role as strategist, I also crafted a series of illustrations that were used to express the precinct’s new offering. 

BRAND STRATEGY | GRAPHIC DESIGN | ILLUSTRATION

RIGATONI CLUB

Rigatoni Club is the world's first and only members-only dinner and social club dedicated to Rigatoni Pasta and Italo culture. They approached me to create a brand that was fun, funky, and designed to live on social media. I worked with them to cultivate their positioning and bringing it to life through logo design, illustration and typography. 

BRAND STRATEGY | COPYWRITING | GRAPHIC DESIGN

ASSEMBLY REQUIRED

Assembly Required is a first of its kind production agency in LA - who aim work with their clients to create opportunities to give back (such as partnering with philanthropic and community organizations). Deeply rooted in social responsibility and community betterment, they are a production company with purpose. When Assembly Required approached us all they had was the name. In both strategist and design roles, I worked with their team to first develop the brand strategy (everything from target audience, brand pillars, brand voice), then brand/logo design, copywriting and then lastly a website. Overall, we created a brand that was honest, optimistic, professional and expressive. 

BRAND STRATEGY | GRAPHIC DESIGN

WITH FALCON

 Established stylist Ashley Falcon found herself talking to her network about what would improve their collective work experience. Having all had some crummy management experiences, Ashley noticed a gap in the market for a client-centric management agency - and from here ‘With Falcon’ was born. Ashley approached me needing a brand identity that aligned with the kind, thoughtful, dedicated and no-bullshit agency that she had established. 

ART DIRECTION | GRAPHIC DESIGN

SCOUT

My agency was tasked with developing a discerning, luxurious and warm brand identity for Scout, a beauty flagship by celebrity makeup artist Jenn Streicher. With clients including Emily Blunt, Mandy Moore and Anne Hathaway, Jenn distilled her many years of makeup artistry into a tightly edited collection of beauty essentials that enhance and embrace natural beauty. The intimate space is filled with beauty curiosities Jenn has scouted throughout her lengthy career. In my role at Future Fantastic, I worked on Creative Direction, branding and brand strategy for the jewel box-inspired store. 

BRAND STRATEGY | GRAPHIC DESIGN | ART DIRECTION

LUNACY AUDIO

 Lunacy Audio is a creative music software company, who approach me with the need to create a brand in order to launch their inaugural product ‘CUBE’. Beyond a logo, their brand needed stunning visuals to support the launch. I worked with a team of 3d animation artists to create stills and animation that would feel as layered and futuristic as the product.

SELECT LOGOS + BRANDMARKS

RIGATONI CLUB

BRAND STRATEGY | GRAPHIC DESIGN | ILLUSTRATION

Rigatoni Club is the world's first and only members-only dinner and social club dedicated to Rigatoni Pasta and Italo culture. They approached me to create a brand that was fun, funky, and designed to live on social media. I worked with them to cultivate their positioning and bringing it to life through logo design, illustration and typography. 

PORTSIDE WHARF

BRAND STRATEGY | COPYWRITING | GRAPHIC DESIGN | ART DIRECTION | ILLUSTRATION

Portside Wharf, iconic Australian lifestyle destination was in need of a total brand overhaul. After more than a decade of landmark retail and hospitality experiences for Brisbane, Portside Wharf needed to be re-solidified as a forward-thinking retail and lifestyle destination. To align with their new elevated positioning, we needed to rethink the brand from the ground up. Throughout this process I hosted multiple workshops and company-wide meetings - digging deeper to ensure all stakeholders were aligned on the objectives and ideal outcomes. I oversaw every aspect of this project, from brand strategy, copy writing, image selection, website design and development, and advertising collateral. In addition to my role as strategist, I also crafted a series of illustrations that were used to express the precinct’s new offering. 

ASSEMBLY REQUIRED

BRAND STRATEGY | COPYWRITING | GRAPHIC DESIGN

 Assembly Required is a first of its kind production agency in LA - who aim work with their clients to create opportunities to give back (such as partnering with philanthropic and community organizations). Deeply rooted in social responsibility and community betterment, they are a production company with purpose. When Assembly Required approached us all they had was the name. In both strategist and design roles, I worked with their team to first develop the brand strategy (everything from target audience, brand pillars, brand voice), then brand/logo design, copywriting and then lastly a website. Overall, we created a brand that was honest, optimistic, professional and expressive. 

WITH FALCON

BRAND STRATEGY | GRAPHIC DESIGN

Established stylist Ashley Falcon found herself talking to her network about what would improve their collective work experience. Having all had some crummy management experiences, Ashley noticed a gap in the market for a client-centric management agency - and from here ‘With Falcon’ was born. Ashley approached me needing a brand identity that aligned with the kind, thoughtful, dedicated and no-bullshit agency that she had established.

SCOUT

BRAND STRATEGY | GRAPHIC DESIGN | COPYWRITING

My agency was tasked with developing a discerning, luxurious and warm brand identity for Scout, a beauty flagship by celebrity makeup artist Jenn Streicher. With clients including Emily Blunt, Mandy Moore and Anne Hathaway, Jenn distilled her many years of makeup artistry into a tightly edited collection of beauty essentials that enhance and embrace natural beauty. The intimate space is filled with beauty curiosities Jenn has scouted throughout her lengthy career. In my role at Future Fantastic, I worked on Creative Direction, branding and brand strategy for the jewel box-inspired store. 

LUNACY AUDIO

BRAND STRATEGY | GRAPHIC DESIGN | COPYWRITING

Lunacy Audio is a creative music software company, who approach me with the need to create a brand in order to launch their inaugural product ‘CUBE’. Beyond a logo, their brand needed stunning visuals to support the launch. I worked with a team of 3d animation artists to create stills and animation that would feel as layered and futuristic as the product. 

SELECT LOGOS + BRANDMARKS